The primary goal of this project was to develop a cohesive set of social media guidelines for Connolly Red Mills’ pet brand. By addressing the inconsistencies and fragmented appearance across various social touchpoints, we aimed to create a unified and recognizable visual identity that the Connolly Red Mills team could easily implement and maintain.
We established a simple visual system built around consistent typography, colour, imagery and composition. The framework brings structure and clarity to every post, giving the team clear rules and practical templates to create content quickly at scale, without compromising quality or consistency
