PET SOCIAL MEDIA
GUIDLINES

Corgi dog lying down with head resting on paws, looking to the side on white background.

Sit, Stay, Slay: Revamping Connolly Red Mills' Pet Brand

The primary goal of this project was to develop a cohesive set of social media guidelines for Connolly Red Mills’ pet brand. By addressing the inconsistencies and fragmented appearance across various social touchpoints, we aimed to create a unified and recognizable visual identity that the Connolly Red Mills team could easily implement and maintain.

Black and white dog raising a paw toward the camera indoors with sunlight on its fur.
Collage of dog-themed food ads with dog bowls, paws, and text about dog food and hunger.Design with pug in glasses, phone with social media, dog in yellow hat, dog food bowl, salmon dog treats, dog face.Collage with happy dogs, a fish, dog food, dog biscuits, and phrases like 'No bones about it' and 'Wag that tail'.
Small brown dog holding a blue ball in its mouth walking toward a beetle near grass.

We established a simple visual system built around consistent typography, colour, imagery and composition. The framework brings structure and clarity to every post, giving the team clear rules and practical templates to create content quickly at scale, without compromising quality or consistency

Black pug wearing a knitted sweater and round drawn-on glasses with an orange background.
Two fluffy dog paws above a bowl filled with kibble on teal background.
Blue and green fish illustration with layered blue and green outlines on white background.
Shiba Inu dog with eyes closed wearing a tall, yellow knitted hat on a pink background.
Happy English bulldog with tongue out and a brown patch over one eye.
Graphic Medusa head with snake hair and human eyes, pink graffiti text says click here.

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Cartoon-style skull with large eye sockets and a cracked lower jaw.

We're on the socials, Instagram mainly, if you'd like to get in touch about your project, or if you just need to bounce some ideas around and get a better understanding of where you should be heading.

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the visual hitlist

IAN FLEMING DESIGN 2026