The no limits team began at the very start of their journey with a clear ambition to bring Cognitive Behavioural Therapy (CBT) into the workplace. Together, we set out to create a brand that helps companies support their people, strengthen resilience and work towards the Keep Well mark.From the outset, the identity needed to speak to the corporate world while still feeling human. Bold, vibrant and professional, without ever becoming clinical.
Time was spent refining the right look and feel, starting with stylescapes to quickly test different visual directions. These explored how colour, shape and people could work together to tell the story, helping the team align on what felt right.
From there, concepts were sketched around themes of connection, communication and digital interaction. Six routes were developed to fully explore the possibilities, shown in the next section.
The final design brought together the strongest ideas. The logo mark was inspired by play, pause and record buttons, simple digital symbols that suggest energy and forward motion. The typeface is rounded and clean, adding balance and warmth. A subtle detail in the “i” forms two people facing each other, a quiet nod to communication and care.
The result is a brand shaped through genuine collaboration on both sides. Professional enough for the corporate space, yet vibrant, approachable and human at its core.
To make sure the no limits logo always looks clear and professional, it needs space to breathe. The light grey squares and dashed lines show the minimum area of clear space that should be left around the logo. Nothing else should enter this zone.
This spacing helps keep the logo legible and ensures it stands out in any setting, whether it’s on screen, in print, or alongside other brand elements.
Moderna is used for main headlines, with Poppins carrying through the subheadings and body text to keep the style consistent and clear.
Moderna is used for main headlines, with Poppins carrying through the subheadings and body text to keep the style consistent and clear.
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